Paula Young, known for offering quality, affordable wigs and hair solutions, is proud to spotlight someone who has become so much more than an influencer to our brand—she’s family. Beth Green, known to her devoted following as “Beth’s Best Hair,” has been a cherished member of the Paula Young community for years, using her platform to inspire, educate, and uplift thousands of women navigating their own hair loss journeys. As our longtime Brand Ambassador, Beth has become a true partner in our mission, and we couldn’t be more grateful for the heart, honesty, and expertise she brings to everything she does.
Life Beyond Wigs
Beth’s world is full of warmth, family, and outdoor adventure. “My name is Beth Green, I’m 57 years old and I’ve been married to my loving husband for 33 years,” she shared. “We have two adult daughters and one amazing grandson who is 12 years old! We live in rural Minnesota and enjoy all the outdoor activities that Minnesota has to offer from fishing, boating, swimming, kayaking and hiking in the summer to snowmobiling and ice fishing in the winter.”
Beth’s creative spirit extends well beyond hair. “I enjoy baking and cooking for my family and decorating for the holidays. I’m a party planner at heart and I love hosting holidays and get togethers.”
Many longtime followers might be surprised to learn about Beth’s life on the farm. “We live on a small hobby farm with 8 cats, 8 chickens, 2 bunnies and a horse,” Beth said. “Our horse is a retired barrel racer and a fun fact that viewers maybe don’t know about me is that I used to drive the truck and trailer and pull the horses to shows every weekend during the summer months with my two daughters for over 10 years.”
And for those who assume Beth’s wig expertise comes from a professional styling background, the truth might come as a surprise. “So many people have asked if I’m a hairstylist by trade and no, I’m not,” she said. “People are shocked when I tell them that I work in Parks & Rec! I’ve been with my local municipality for over 30 years, and I truly enjoy my work and bringing joy to the community.”
When it comes to personal style, Beth has found that wigs gave her more than just hair—they gave her freedom to express herself. “When you suffer from hair loss for decades like I did, you lose your sense of self and self-worth and I would try to blend in and hide,” she said. “Wigs gave me back my confidence, I enjoy playing with fashion, accessories and lots of colorful clothes and the best part is matching my wig to my outfit for the day!”
A Journey Decades in the Making
Beth’s hair loss journey began in her early 20s, though she didn’t yet have a name for what she was experiencing. “My hair loss story is more than a season because it started in my early 20’s with a thinning patch right at the top of my head,” Beth said. “At the time I did not realize I had Alopecia. I tried everything to help from topical creams, vitamins, hair fibers, extensions, and more.”
For decades, Beth suffered largely in silence. “I suffered for decades as the thinning and shedding continued through my 30s and 40s until I could no longer hide it,” she said. The emotional toll was profound. “To watch my hair just gradually die over the years was devastating and I became very self-conscious about standing under bright lights as I felt people were staring through my thinning hair at my scalp and directly into my soul and it hurt so much! I felt so alone and I never told anyone what I was dealing with except for my two sisters.”
One moment in particular marked a turning point in Beth’s understanding of just how much her hair loss was costing her. “The saddest moment when I realized I had to do something was when my youngest sister got married and I was a bridesmaid and everyone in the wedding party was going to the salon to get their hair done,” Beth recalled. “I declined and said that I would do my own hair. So I sat alone by myself in the hotel room with messy hair fibers and extensions and tried to put together an updo so that I would look presentable, all the while trying not to cry knowing how much fun I was missing out on.”
The Wig That Changed Everything
After the wedding, Beth began researching her options in earnest. “After the wedding, and watching lots and lots of YouTube videos, I decided to purchase my first wig. I bought Ashlee from Paula Young,” she said.
The moment Beth tried on Ashlee for the first time remains etched in her memory. “I remember when I got the tracking notice and it had been delivered and I rushed home from work to put it on! I went straight to the bathroom, I shook it and played with it, and I couldn’t believe that I looked like me again!”
The following day, Beth made the brave decision to wear her new wig to work. “I gave myself the pep talk the entire drive in to work, and was like ‘You got this’… ‘You can do this’… ‘no one will know’… So I walked into work with my head held high and tried to own the room and I thought my heart would beat right out of my chest!”
The response from her coworkers confirmed everything she’d hoped for. “Right away a coworker gushed about my cute new haircut and as people started coming in my cubicle begin to fill up with my coworkers and they were all just raving about my cute new haircut and color and I just said ‘Thanks, I thought it was time for New Hair!’ and I laughed and nobody… and I mean nobody guessed! It was at that moment that I knew I would wear a wig forever and that everything would be OK!”
Looking back, Beth credits the wig community for giving her the courage to take that first step. “I had watched a lot of videos on YouTube and the reviewers would say ‘nobody is gonna know’ and they were right! I just kept that in the back of my mind.” Now, Beth hopes other women understand they don’t have to walk this road alone. “I want women to know that they don’t have to suffer alone and that there is an entire community of wig sisters who understand and we can help them navigate the journey into wig wearing.”
Growing Into Confidence
For Beth, confidence wasn’t something she started with—it was something she built, one brave moment at a time. “When women tell me they wish they had my confidence I remind them that I didn’t start with confidence,” she said. “I did the thing that scared me the most and went to work wearing the wig. When I survived, my confidence level would grow and each time it would grow a little more until I’ve gotten to where I am today.”
Years of experience have also taught Beth the value of patience when it comes to finding the right style. “I always look for the potential in a wig and remember to take the time to relax and have fun,” she said. “If it doesn’t feel right at first, I’ll put it back in the box and leave it for a while. Later when I go back to it (which could be a day, a week, a month) I usually have a new perspective and find that I love it!”
A Lasting Partnership with Paula Young
Beth’s connection to Paula Young began with practicality and quickly grew into something much deeper. “I was drawn to Paula Young because of the pretty styles and because they were affordable,” she said. “Like most people I know with a family, a mortgage, car payments, bills, etc. we are on a tight budget so I loved that Paula Young could fit into that budget!”
That affordability, paired with quality and variety, is what has kept Beth loyal for so many years. “I am a daily wig wearer and I love the ease of wearing wigs and Paula Young offers great styles and they are affordable,” she said. “I typically keep about 5 to 10 wigs in rotation all the time.”
Two pieces in particular hold a permanent place in Beth’s heart. “The most memorable is Ashlee in Honey Rooted because it was my first wig that I ever wore in public and it changed my life!” she said. “Second would be Heidi because that was my first lace front wig and it was truly amazing to me how realistic it looked!”
These days, Beth’s wig closet includes an impressive rotation of favorites. “My go-to styles are Echo, Niki, Heidi, Flower, Kyra, Hope, and Jaclyn Smith’s Bridgette, Starlette and Spotlight, just to name a few!” she said. “I really love the lace front wigs, and I love the mono top of the Heart of Gold line.”
Unforgettable Moments
Among Beth’s many memories as a Paula Young ambassador, a few stand out as truly special. In 2022, Beth traveled to Los Angeles to meet with Jaclyn Smith and Jose Eber to share her alopecia story.
“We went out to dinner the night before the interview and even Judge Judy stopped by our table to say ‘Hi’ and acted like she knew me (I guess because I was sitting with celebrities)! Haha,” Beth recalled. “We interviewed the next day at Jaclyn’s home and she was so warm and welcoming, truly a lovely lady. Fun Fact: She has a dedicated Charlies Angels room!”
The experience left a lasting impression. “It was such an honor to be there, and everyone made me feel right at home, such an amazing experience. Jose even told me that he would love for me to come and work for him to help ladies in the salon with wigs, and I believe he meant it! That was so cool!”
In 2024, Beth had another incredible opportunity—this time in front of the camera herself. “I flew out to New Jersey to attend a photoshoot for the catalog, and I got to be a model for a day for the Alopecia Campaign at Paula Young,” she said. “I met two of Paula Young’s models, Lauren and Anna, and they were just beautiful and so sweet and friendly! They were true professionals!”
What Being a Paula Young Ambassador Means to Beth
For Beth, this role has always been about far more than wigs—it’s about purpose. “It means the world to me to represent Paula Young as their Brand Ambassador,” she said. “It’s always been my mission to inspire and help women to navigate this wig journey. I want everyone to feel confident and beautiful in the hair they choose to wear.”
Beth’s own experience continues to drive that mission forward. “I know that for me, Paula Young has been life-changing. I don’t have expendable money to drop thousands of dollars on name brand wigs but with Paula Young I have found that I can have beautiful hair regardless of my budget and I want others to know that they can have beautiful hair too!”
Wisdom for the Journey
Beth’s advice to women just beginning to notice hair loss starts with reassurance. “To know that they are not alone and that there are so many resources and helpful ladies in the wig community! I think it’s super important to watch YouTube videos to really get comfortable with wigs and understand the different cap features, colors, styles, and styling techniques.”
When it comes to choosing a first wig, Beth recommends starting with what feels familiar. “For me I looked for something similar to my bio hair color and a similar or shorter length,” she said. “I had always worn extensions but wore my hair up in a messy bun so I knew by choosing Ashlee that people would think I cut my hair, and I thought that would work, and it did!”
She also encourages women to give themselves grace in the adjustment period. “I also want women to relax when they put on their first wig because if you’ve seen your reflection with thinning hair for years, any wig is going to look unnatural to you at first but in fact, it really just looks like a normal head of healthy hair!”
The women in Beth’s community have taught her just as much as she’s taught them. “To never give up,” she said. “I have read so many beautiful messages from ladies who have been through so many tough times in their life, and they are thanking me for helping and inspiring them! I think they are the true warriors and heroes for surviving and never giving up and I want to thank them for inspiring me! I feel so grateful and blessed to be a part of their journey and a positive light in their life!”
From Unboxing Videos to a Thriving Community
Beth’s YouTube channel, Beth’s Best Hair, grew out of a genuine need she saw in the wig community. “After wearing my first wig, Ashlee, I bought a few more and after a few months of wearing wigs, I decided to try different styles and slightly different colors,” she said. “I found an online wig support group and would post pictures and short video clips and a lot of ladies started asking me to post YouTube videos to show how I made the wig look so natural.”
That encouragement led Beth to fill a gap she recognized from her own early research. “Early on in my wig journey I would watch wig review videos, but the reviewers never showed how the wig came right out of the box, they would just come on wearing the wig and looking beautiful,” Beth said. “I felt like there was a need to do true unboxing videos so that viewers could see how a wig looked right out of the box and what to do to make it look natural and ready to wear. From the positive feedback I received from viewers, it was definitely a need and something that they were looking for.”
Today, Beth’s reach extends far beyond YouTube. “I have expanded my social media to include Instagram and Facebook as well as YouTube with nearly 30,000 followers between all platforms,” she said. She’s also built a dedicated space for women to connect and support one another. “I also started a private Facebook Group, BBHair & Friends so ladies can join that group and post pictures, ask questions and offer support to one another. We also have ‘Trade it Tuesday’ and ‘Sell it Sunday’ there as well! It’s such a positive group of ladies and everyone is so encouraging and helpful to one another, it truly fills my heart with joy to see that!”
Beth hopes that everyone who hears her story walks away with one essential truth. “I want them to know that they’re not alone on this journey and they don’t have to suffer in silence like I did for so many years,” she said. “I never want anyone to feel like that, so it’s always been my mission to help, support, and inspire women on their hair loss journey and discovery of wigs. I think everyone deserves to feel confident and beautiful in the hair they choose to wear!”
Beth’s Signature Take
When asked to curate the perfect Paula Young collection for different moments in life, Beth couldn’t narrow it down to just a few pieces—and that’s exactly the point. “I don’t want to limit it to just 3 pieces! There are so many beautiful styles, and everyone has different tastes and preferences,” she said.
Instead, Beth shared how her style rotates with her day. “On my workday I like to wear mid-length to slightly longer and I’ll typically reach for a style like Echo, Niki, Kyra, Colby or Flower. When I get home from work, I change into a shorter style like Heatwave or Spotlight by Jaclyn Smith, and I also love the cute little beachy bobs like Lavender and Ellery for walking, hiking, or kayaking. For special occasions I always reach for a long beauty like Heidi, Hope or Sheer Bombshell!”
And for anyone just starting their own wig journey, Beth offers one essential piece of wisdom. “You don’t just take a wig out of the box, put it on and walk out the door,” she said. “At the very least you will need to give it a good shake to wake up the fibers and do some finger styling. Water will help with styling and it helps to revive curls. Remember to remove the factory criss-cross part so that your wig looks natural.”
A Beloved Member of Our Paula Young Family
Beth’s journey—from sitting alone in a hotel room, hiding her hair loss, to confidently sharing her story with nearly 30,000 followers—is a testament to resilience, authenticity, and the power of community. Her dedication to helping women feel seen, supported, and beautiful has made her an invaluable part of the Paula Young family, and her impact reaches far beyond any single wig or style.
We are endlessly grateful for Beth’s heart, her honesty, and the countless hours she dedicates to lifting up women in our community. Thank you, Beth, for everything you do—we are so lucky to call you our Brand Ambassador, and we can’t wait to see what the next chapter of this journey holds together.
Continue Following Beth’s Story
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